Lununes Portfolio

Huna AI

Redesigning the interface for this healthtech startup that provides accessible AI-based solutions for early cancer detection

Client: Huna AI
Role: UX/UI Designer Freelancer

Context

Huna is a health tech startup that wants to promote accessible solutions to help diagnose diseases, in particular chronic conditions, such as cancer.

As a growing startup, they wanted to redesign their website and make it bilingual to promote their services, publish latest news and reinforce their brand.

The goal was to design the interface following the elements from their new brand book and build it using a CMS with some integrations with 3rd party services.

I cooperated with the design team on the interface layout and built it using Elementor Wordpress.

Constraints

Time: Quick time frame

Accomplishments

The launch of the new website expanded the brand's reach by 20%, attracting new customers.

Selecting essential elements from brand book

One of the most prominent elements related to the brand is a colorful halftone graphism. Each color symbolizes a type of cancer and is part of the brand's color palette.

The graphism was applied throughout the pages, providing a more organic look and feel. We designed the layout in Figma and presented the prototype to the client for evaluation.

Building with Elementor Wordpress

We decided to build the site in WordPress due to the client's need to publish releases and manage some website sections. We chose the Elementor WordPress plugin for its ease of use, so we could come up quickly with the website, including all the transitions and interactions.